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Discover a beautiful gem in the Land of Enchantment


Ruidoso, New Mexico, is a jewel of a getaway located in the cool mountain pines of Southern New Mexico. Wander the boutiques of Ruidoso’s walkable midtown shopping district for unique clothing, art and hand-crafted Native American jewelry, wining and dining in the town’s restaurants and bars along the way. Summer brings horse racing to the Ruidoso Downs Racetrack where the All-American Futurity, the richest Quarter Horse Race in the United States, is held every Labor Day weekend.

Try your luck at a trio of casinos that are open year-round. Ski Apache, the southern-most ski resort in the United States, offers warm-weather powder skiing in the winter and summer gondola rides to the top of Sierra Blanca, where you can enjoy the scenic beauty of the Lincoln National Forest and the White Mountain Wilderness.

Golf at one of Ruidoso’s four spectacular mountain courses; each course is situated against breathtaking backdrops rarely matched by courses elsewhere. Immerse yourself in the history of Billy the Kid Country: Discover historic Lincoln, walk the streets of the infamous Lincoln County War and visit the courthouse where Billy the Kid made his last escape. Explore the beautiful grounds of pre-Civil War Fort Stanton where Kit Carson, Black Jack Pershing and the Buffalo Soldiers were based during the Apache Wars.

When you aren’t exploring the local history, you can savor the beautiful alpine setting that surrounds over a million acres of wilderness and national forest. It’s ideal for hiking and horseback riding. Reward yourself with a cabin in the woods, a full resort or a luxury vacation-home rental. And at the end of the day, do what Ruidoso locals enjoy the most: put your feet up on a deck rail, enjoy the cool breeze, and revel in the scenic beauty of this mountain village.

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